Not only is the new intro for The Mandalorian excellent with it’s emphasis on the legendary costume and mask design from the past 5 decades, but there is also special evidence of a high-midi-chlorian artisan working in a new logotype refinement.
When logotype updates are done well, it keeps fans from striking back and instead freshen’s the original concept. To do it well often requires research to know how many vectors and nuances can be adjusted without destroying the brand equity. The new Star Wars logo is tactfully updated and fully operational.
Congrats on requesting feedback. It’s such a great way to learn. Take the following feedback and throw them in the trash if your user research tells you other insights.
Overall, great visual exercise. Much of the information could be hidden during the ride and re-presented when the rider has stopped (which country you’re in, whether it’s am or pm, bluetooth connectivity, the path you’ve already traveled etc) I’d recommend reducing the amount of information on the display so that the rider can quickly see the most relevant driving information. …
User testing is an unusual form of masochism.
The feedback could be brutal and frustrating. However ego must be suspended in order to hear the user’s well-intentioned feedback so the product can be improved. When done well, testing is a huge opportunity to connect with your users and experience your own product through someone else’s eyes. Never fall into the trap of disrespecting users. Never. It’ll actually trap you from making key improvements.
We each have the curse of knowledge and biases with the product we’re designing. User testing doesn’t have the goal of proving how perfect your product is…
The first version of the SpaceX logo shows the beginning of the brand promise — cutting edge space technology and fearless progress.
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The vertical weights of all of the letters need to be slightly thinned to optically match the thickness of the horizontals.
There’s too much space between the A and the C. Although space is important to humanity’s future, it’s important that kerning be managed more professionally.
oddities in this letter communicate ameteurism more than tasteful originality. …
— Nathan Chief Creative Officer at DISH
We here at Stotion really dig complex design problems. Whatever the project might be, we entrench ourselves in the industry, dig deep, get to the root of the problem, and build on that knowledge as a foundation of our designs. You can’t really solve a problem that you don’t understand — so yes, solving UX problems for SelectHealth has meant becoming pseudo-experts in health insurance. In fact, that’s one of the best parts of being a designer at Stotion; each design problem becomes a vehicle for learning, working, and solving quantum physics level design problems for our clients.
Rosette is big data text analysis software that is powerful, useful, and…pretty darn complicated. Does that intimidate us? Not in the slightest. We aren’t really interested in kiddie pool projects — we thrive on the opportunity to dive deep into complex products like Rosette.
When Stotion starts working on a product in an industry that is new to us, we take time to deepen our understanding of that industry before we develop solutions. We dig into research, ask people a lot of questions, and teach each other what we are learning. …
Great products begin by identifying a problem. How painful that problem is, and how effectively the product solves that pain-point often determines how successful the product will be. Useful solutions to real problems are a fantastic start to successfully launching and selling a big-time product.
IMGING is a new product experience that makes it easy and safe to capture images and create reports of property damage insurance claims. We designed every step of this streamlined process: from calibrating the drone, to creating a flight plan, marking obstacles, and managing data.
In order to simplify a complex process, we…
Much of the software displays small icons and graphics over satellite images. With a world full of geographic variety, we designed an interface that is always legible for pilots. We created a resilient color palette and data structure system for users to easily read each piece of data, whether flying over a monotonous desert or a complex mountain range.
Blip sought us out to achieve branding and marketing excellence for their innovative approach to digital billboards.
While other digital billboard companies are still pitching their ad space using a near-traditional approach, Blip started offering 8-second minimum contracts that only cost pennies. Anybody can go to Blip’s website and promote something for an insanely affordable rate. It’s an industry-changer and is already gaining major traction along several major US roadways.
A critical part of designing something is considering how it will be implemented and consumed. This is called designing for use. We knew that Blip’s logo, templates, and colors were…