Dish One | Campaign & Branding Elements

“Simply put, this was the most successful online branding AND conversion campaign we’ve ever launched. I believe that is due to the thorough research and testing that took place before the campaign.”

— Nathan Chief Creative Officer at DISH

Insights for target demographic

• Text with quantifiables generate more clicks
• Images with attractive females generate more clicks
• Images with button-like graphic elements influence clicks
• Images with purely graphic elements perform less well
• Running several campaigns targeted at the same inventory spots in the same market suppresses results.
• Total budget volume on news feed ads is low, likely restricted due to tight targeting in specific geos.
• Landing page optimization + traffic volume will improve form completion rate

Sales Brochure

DishOne Swag Site

Create a brand. Get gear.

Key contributors

Seth Taylor — Designer
Matthew Miller—Account Based Marketing

Designed at Stotion before it was acquired and became A Tech9 Company. This article is intended to be a personal portfolio item of Seth Taylor so as to not rely on Stotion’s website.