Dish One | Campaign & Branding Elements
2 min readMay 23, 2020
“Simply put, this was the most successful online branding AND conversion campaign we’ve ever launched. I believe that is due to the thorough research and testing that took place before the campaign.”
— Nathan Chief Creative Officer at DISH
Insights for target demographic
- Text with quantifiables generate more clicks
- Images with attractive females generate more clicks
- Images with button-like graphic elements influence clicks
- Images with purely graphic elements perform less well
- Running several campaigns targeted at the same inventory spots in the same market suppresses results.
- Total budget volume on news feed ads is low, likely restricted due to tight targeting in specific geos.
- Landing page optimization + traffic volume will improve form completion rate
Sales Brochure
DishOne Swag Site
Create a brand. Get gear.
Key contributors
Seth Taylor — Designer
Matthew Miller—Account Based Marketing
Designed at Stotion before it was acquired and became A Tech9 Company. This article is intended to be a personal portfolio item of Seth Taylor so as to not rely on Stotion’s website.